ZiphyCare

Summary: Social Media Marketing Strategy and Plan

We partnered with ZiphyCare to provide strategic marketing and social media services. A growing part of ZiphyCare's portfolio is our at-home Evaluation, Management, and Emergency Room Diversion Program, delivering superior patient care for the most clinically complex patients, while dramatically reducing costs for Medicare, Medicare Advantage, and other insurance providers.

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ZiphyCare's marketing needs:

• Translate the CEO & founders' direction and vision into social media marketing campaigns and objectives.
• Define the design vision for social media posts
• Develop messaging and positioning to drive engagement across various social media channel
• Expand brand awareness and deepen ZiphyCare's brand footprint
• Report weekly to the CEO on plan, execution of posts, etc.

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Key Contributions:

• Social media strategy and marketing plan
• Social media messaging and positioning
• Execute with graphic designers to drive 10x more posts with +250% average increase in engagement

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Rada Sumareva, DDS, ZiphyCare's CEO:

"We've partnered with Mariya to lead our social media marketing strategy to increase brand awareness and engagement with our customers, investors and our community. As a result of our partnership, ZiphyCare's social media engagement increased by an average of +250% ."