Content marketing is a powerful and affordable strategy for building brand awareness, establishing thought leadership, and generating leads, especially for startups. There are tremendous benefits to sharing engaging content, from positioning your company as an industry leader to educating your target audience to creating customer loyalty.
4 Ways Startups Can Leverage User-Generated Content
User-Generated Content (UGC) can be a valuable asset for any business looking to increase credibility and authority. In fact, 87% of consumers still prefer peer reviews, making UGC a powerful tool to elevate your brand and drive results. UGC can be beneficial for both B2C and B2B brands because it builds trust and credibility with potential customers.
How to Include Instagram in Your Marketing Strategy for B2B Growth
A common misconception is that Instagram is only beneficial for the B2C audience. Not true! In recent years Instagram for B2B has increased in popularity because of its tremendous benefits. Today, 33% of B2B businesses are using Instagram and in the next year, we will see this number soar.
Content marketing is considered one of the best ways to connect with potential customers. With a strong content marketing strategy, you can increase web traffic, engage with your audience, generate ROI, and so much more. But, keeping up with content marketing trends that are constantly evolving can be a challenge. Why?
How to Use Personalization in Your B2B Marketing Campaigns
As companies embrace further digitalization, the fight for buyers’’ attention and loyalty is fiercer than ever. So if you want to stay ahead of the competition, there’s one critical aspect of marketing that you need to master for your campaigns: personalization.
Video content is an irreplaceable and necessary part of their marketing strategy. Today’s buyers are demanding videos as a quick way to get information about brands and products. If you aren’t creating dynamic video content for your audience you could be missing out on a huge opportunity.
Why You Should Prioritize Content in Your Marketing Strategy
Over the years content marketing has slowly been making its way into the digital marketing landscape. Today content marketing is a behemoth and is considered one of the strongest digital marketing solutions today. It’s used by businesses to increase traffic, engage with audiences, and generate ROI. Content marketing is a great way of reaching out to customers and pulling them towards your product/service.
Over the last two years, webinars have become more popular than ever before. Even as events resume in person, companies are including webinars and hybrid events as a key component of their marketing strategy because of the global reach, low cost, and above average return on investment. Whether your goal is to generate leads, build your brand, or position your company, perfecting the skill of executing a webinar is essential for B2B startups in 2022. Learn More.
Comprehensive Guide to B2B Content Marketing for Startups
Any business requires content marketing—be it product name, positioning to website, email marketing, press releases, and sales collateral. In order to run a successful business-to-business (B2B) startup, you must have a strong and reliable B2B content marketing strategy. Read on for more
We all heard the same, cliche saying “content is king” and while the trends of demand generation, growth marketing, account-based marketing have dominated in the last couple of years the basis for those trends remains the same - you need great content to drive results. Read on for 4 must haves for engaging content.