Content Marketing
March 14, 2025
Content Marketing
Top 5 B2B Content Marketing Trends to Fuel Growth in 2025
Content marketing is still a cornerstone for building trust and establishing expertise with potential and current customers. With AI playing a central role it’s already changing how marketers create, distribute, and optimize content, making it essential to stay ahead of emerging trends.
October 1, 2024
Content Marketing
5 Steps to Build a Results-Driven B2B Content Calendar
Creating a results-driven B2B content calendar isn’t about filling dates with blog topics or social media posts. We hate to say it, but you may as well be rolling the dice. With a solid content calendar, you will have a strategic plan that aligns with your business goals, resonates with your audience, and uses data-driven insights.
June 18, 2024
Content Marketing
5 B2C Trends to Incorporate in Your B2B Marketing Strategy to Boost Sales
Lately, we’ve seen many business-to-consumer (B2C) marketing tactics used in business-to-business (B2B) marketing. Are these strategies merging? Not a chance! Although B2C and B2B marketing have distinct approaches and target different audiences, there is much that B2B marketers can learn from their B2C counterparts.
February 27, 2024
Content Marketing
Inclusivity in Every Inbox: Email 101 Accessibility Guide
This how-to guide will provide insights into the importance of email accessibility, key points to check, tips to enhance accessibility, and a practical checklist.
January 11, 2024
Content Marketing
Using ChatGPT in Your B2B Marketing Strategy: A Guide to AI-Driven Success
We're taking an in-depth look at ChatGPT and exploring how you can integrate this cutting-edge technology into your B2B marketing strategy for growth. We’ll even give you some ChatGPT prompts you can use today.
April 4, 2023
Content Marketing
The B2B Playbook: Your Guide to Winning B2B Marketing Campaigns
This in-depth guide has been designed to help you navigate the world of B2B marketing campaigns, providing you with the knowledge, skills, and tools needed to develop and execute effective campaigns.
March 30, 2023
Content Marketing
10 Actionable Content Marketing Tips for Startups
Content marketing is a powerful and affordable strategy for building brand awareness, establishing thought leadership, and generating leads, especially for startups. There are tremendous benefits to sharing engaging content, from positioning your company as an industry leader to educating your target audience to creating customer loyalty.
February 7, 2023
Content Marketing
4 Ways Startups Can Leverage User-Generated Content
User-Generated Content (UGC) can be a valuable asset for any business looking to increase credibility and authority. In fact, 87% of consumers still prefer peer reviews, making UGC a powerful tool to elevate your brand and drive results. UGC can be beneficial for both B2C and B2B brands because it builds trust and credibility with potential customers.
November 29, 2022
Content Marketing
How to Include Instagram in Your Marketing Strategy for B2B Growth
A common misconception is that Instagram is only beneficial for the B2C audience. Not true! In recent years Instagram for B2B has increased in popularity because of its tremendous benefits. Today, 33% of B2B businesses are using Instagram and in the next year, we will see this number soar.
October 25, 2022
Content Marketing
Top 5 Content Marketing Trends to Try in 2022
Content marketing is considered one of the best ways to connect with potential customers. With a strong content marketing strategy, you can increase web traffic, engage with your audience, generate ROI, and so much more. But, keeping up with content marketing trends that are constantly evolving can be a challenge. Why?
October 4, 2022
Content Marketing
How to Use Personalization in Your B2B Marketing Campaigns
As companies embrace further digitalization, the fight for buyers’’ attention and loyalty is fiercer than ever. So if you want to stay ahead of the competition, there’s one critical aspect of marketing that you need to master for your campaigns: personalization.
August 5, 2022
Content Marketing
4 Ways Video Marketing Accelerates Revenue Growth
Video content is an irreplaceable and necessary part of their marketing strategy. Today’s buyers are demanding videos as a quick way to get information about brands and products. If you aren’t creating dynamic video content for your audience you could be missing out on a huge opportunity.
June 20, 2022
Content Marketing
Why You Should Prioritize Content in Your Marketing Strategy
Over the years content marketing has slowly been making its way into the digital marketing landscape. Today content marketing is a behemoth and is considered one of the strongest digital marketing solutions today. It’s used by businesses to increase traffic, engage with audiences, and generate ROI. Content marketing is a great way of reaching out to customers and pulling them towards your product/service.
April 20, 2022
Content Marketing
Tips to Execute Better B2B Webinars
Over the last two years, webinars have become more popular than ever before. Even as events resume in person, companies are including webinars and hybrid events as a key component of their marketing strategy because of the global reach, low cost, and above average return on investment. Whether your goal is to generate leads, build your brand, or position your company, perfecting the skill of executing a webinar is essential for B2B startups in 2022. Learn More.
June 23, 2021
Content Marketing
Comprehensive Guide to B2B Content Marketing for Startups
Any business requires content marketing—be it product name, positioning to website, email marketing, press releases, and sales collateral. In order to run a successful business-to-business (B2B) startup, you must have a strong and reliable B2B content marketing strategy. Read on for more
September 15, 2017
Content Marketing
TeXchange Panel: Content Marketing
We all heard the same, cliche saying “content is king” and while the trends of demand generation, growth marketing, account-based marketing have dominated in the last couple of years the basis for those trends remains the same - you need great content to drive results. Read on for 4 must haves for engaging content.
