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4 Ways Video Marketing Can Grow Your B2B Startup in 2022
In 2022, most marketers agree that video is an irreplaceable and necessary part of their marketing strategy. Today’s buyers are demanding videos as a quick way to get information about brands and products. If you aren’t creating dynamic video content for your audience you could be missing out on a huge opportunity.
July 19, 2022
Demand Generation vs. Lead Generation for B2B Marketing
The terms "demand generation" and "lead generation" get tossed around a lot in business-to-business (B2B) marketing. They're closely related, so it's no surprise that some marketers confuse them or use the phrases interchangeably. We share our view on the differences between the two, why it’s important for marketers to know the difference, and how both can drive results and revenue as part of your marketing strategy.
July 18, 2022
4 Reasons Why Your Marketing Emails are Going to Spam
If you’re reading this your email open rates may be low or you’re just getting started on your email marketing strategy. Either way, the trickiest part of email marketing can be getting your technical details aligned. You may have the most visually appealing email template with amazing content, but it will be a waste of time and resources if your email is hitting spam.
June 20, 2022
Why You Should Prioritize Content in Your Marketing Strategy
Over the years content marketing has slowly been making its way into the digital marketing landscape. Today content marketing is a behemoth and is considered one of the strongest digital marketing solutions today. It’s used by businesses to increase traffic, engage with audiences, and generate ROI. Content marketing is a great way of reaching out to customers and pulling them towards your product/service.