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How to Drive Growth with B2B Social Selling
In today’s competitive landscape, traditional sales approaches are no longer enough. Enter social selling- a powerful strategy where marketing and sales teams work together to empower B2B sales professionals to connect, engage, and build meaningful relationships with their prospects through social media.
July 10, 2023
20 Essential Marketing Metrics and KPIs
These necessary marketing measurements can give your organization the best understanding of whether your marketing strategy is successful or needs to be adjusted. In fact, 37.7% of CMOs say they use marketing analytics in their projects before a decision is made.
May 17, 2023
Lead the Way! A Comprehensive Guide to Qualifying and Scoring Leads
In this guide, we'll walk you through everything you need to know to become a lead qualification and scoring expert. From identifying the right criteria to refining your processes, we're here to help.
May 17, 2023
5 Steps to Optimize a Leaky Marketing Funnel
Your marketing funnel is the fundamental element of every successful marketing campaign. It’s designed to move potential customers from being aware of your product or service to becoming a customer. But, if your funnel is leaky, it can result in lost sales and revenue!