March 28, 2023Demand Generation
Marketing Funnel Strategies to Boost Sales
A well-thought-out marketing funnel should not only convert new customers but focus on retaining them without driving up marketing costs. What’s amazing about your marketing funnel is that there are many opportunities to boost sales at each stage, and here are the strategies you can begin ASAP.
February 8, 2023Demand Generation
The Sound of Success: Leveraging Voice Search in B2B Marketing
In this blog, we'll take a closer look at the power of voice in B2B marketing and provide tips on how to optimize your strategies for voice search. From incorporating question keywords to using conversational language, we'll cover all the essential elements you need to know to make sure your business stays ahead of the game.
February 7, 2023Demand Generation
How to Drive Growth with B2B Influencer Marketing
Influencer marketing has undeniably become an effective marketing strategy. Why? Buyers trust the opinions of like-minded individuals. Influencer marketing focuses on partnering with influential individuals, who have a dedicated following and are experts within their niche.
August 17, 2022Demand Generation
How to Boost Conversions for the B2B Website
Your B2B website is a multifaceted tool, responsible for nearly everything from creating brand awareness to promoting thought leadership to hosting all of your engaging content. But, at the end of the day, the main goal for your website is to grow your business through conversions. A website with strong brand, messaging and positioning, user journey with powerful call-to-actions (CTAs) can position your company competitively in your industry.
July 19, 2022Demand Generation
Demand Generation vs. Lead Generation for B2B Marketing
The terms "demand generation" and "lead generation" get tossed around a lot in business-to-business (B2B) marketing. They're closely related, so it's no surprise that some marketers confuse them or use the phrases interchangeably. We share our view on the differences between the two, why it’s important for marketers to know the difference, and how both can drive results and revenue as part of your marketing strategy.
September 20, 2021Demand Generation
What Is Customer Marketing? Growth Strategies for Increasing Retention
The first phase of your startup is a success. You created an innovative product and earned the trust of VCs and investors with a strong team behind you eager to get the momentum going. Now it’s time to put your focus on your customers. Learn best strategies to engage, retain and grow your customers.
July 12, 2021Demand Generation
Effective B2B Selling in a Virtual, Digital-First Age
Business-to-business (B2B) selling, especially to an enterprise audience, is highly driven via relationships. However given the pandemic, most B2B sellers had to pivot and learn how to sell in a digital-first, virtual setting.
July 1, 2021Demand Generation
Exploring the Buyer's Journey: A Comprehensive Guide
The buyer's journey is a marketing term that refers to the process consumers go through when looking for products and services. At any given stage in the buyer's journey, there are many different considerations and steps they must take before making their final decision.
June 29, 2021Demand Generation
B2B vs B2C Marketing: 7 Differences Every Marketer Needs to Know
Understanding these differences is essential to achieve a high performing marketing strategy for your startup. Below are the seven crucial differences every marketer should know about B2B vs B2C marketing strategies.
June 14, 2021Demand Generation
5 Tips to Increase Email Engagement That Actually Work
Email is still one of the top performing marketing channels for engagement . Increasing email engagement can be easy with these 5 fool-proof tactics that you can do with a small marketing team.
June 10, 2021Demand Generation
Guide to Building A Successful Lead Nurture Campaign For Your Startup
Over the last 16 months, we’ve worked with over 30 seed-stage startups, and we noticed one thing their marketing have in common—they all need better nurture campaigns.
May 5, 2021Demand Generation
Prioritizing the Right Marketing Channels for Your Startup
We know that a marketing strategy becomes a lot more effective when it is aligned to the sales motion and company objectives – but did you know that selecting the right marketing channels is a crucial part in the overall process? But how do you know which marketing channels to invest in especially as an early stage start up?
January 15, 2020Demand Generation
Lean Marketing Podcast: Account-Based-Marketing
Account based marketing (ABM) is a hot topic in B2B marketing. Organizations are investing at a higher rate in ABM to battle competitive market dynamics, deliver value and drive customers through the buyers’ journey.
October 5, 2019Demand Generation
Account Based Marketing (ABM) Programs That Deliver
Having a solid ABM strategy is critical for marketers to compete in today’s economy. If executed correctly, ABM will achieve 3x better analytics, efficient spending, cross functional collaboration as well as accelerate customer acquisition + drive customer growth, retention and lifetime value. Listen to the podcast to learn how you can develop a white glove ABM program.
March 29, 2019Demand Generation
MarTech: Key Components For World Class Tech Stack
A solid marketing tech stack is complex. Often due to budget constraints and lack of specialized resources, organizations fail to assess, diagnose and implement appropriate tools. However if done correctly, a strong MarTech will optimize omni-channel marketing tactics, provide consistent visibility into KPIs and enhance the buyer's journey. This enhanced journey will drive stronger engagement, which will ultimately drive more leads, stronger pipeline integrity and increase conversion rates.
At Orchid we make marketing easy by growing startups from idea to seed fundable to series A and beyond.