Demand Generation

July 1, 2021

Demand Generation
b2b marketing, inbound marketing, email marketing, demand generation, lead generation, b2b marketing agency, b2b email marketing, b2b marketing kpis

Exploring the Buyer's Journey: A Comprehensive Guide

The buyer's journey is a marketing term that refers to the process consumers go through when looking for products and services. At any given stage in the buyer's journey, there are many different considerations and steps they must take before making their final decision.

June 29, 2021

Demand Generation
b2b marketing, inbound marketing, email marketing, demand generation, lead generation, b2b marketing agency, b2b email marketing, b2b marketing kpis

B2B vs B2C Marketing: 7 Differences Every Marketer Needs to Know

Understanding these differences is essential to achieve a high performing marketing strategy for your startup. Below are the seven crucial differences every marketer should know about B2B vs B2C marketing strategies.

June 14, 2021

Demand Generation
b2b marketing, inbound marketing, email marketing, demand generation, lead generation, b2b marketing agency, b2b email marketing, b2b marketing kpis

5 Tips to Increase Email Engagement That Actually Work

Email is still one of the top performing marketing channels for engagement . Increasing email engagement can be easy with these 5 fool-proof tactics that you can do with a small marketing team.

June 10, 2021

Demand Generation
b2b marketing, inbound marketing, email marketing, demand generation, lead generation, b2b marketing agency, b2b email marketing, b2b marketing kpis

Guide to Building A Successful Lead Nurture Campaign For Your Startup

Over the last 16 months, we’ve worked with over 30 seed-stage startups, and we noticed one thing their marketing have in common—they all need better nurture campaigns.

b2b marketing, inbound marketing, email marketing, demand generation, lead generation, b2b marketing agency, b2b email marketing, b2b marketing kpis

Prioritizing the Right Marketing Channels for Your Startup

We know that a marketing strategy becomes a lot more effective when it is aligned to the sales motion and company objectives – but did you know that selecting the right marketing channels is a crucial part in the overall process? But how do you know which marketing channels to invest in especially as an early stage start up?

January 15, 2020

Demand Generation
b2b marketing, inbound marketing, email marketing, demand generation, lead generation, b2b marketing agency, b2b email marketing, b2b marketing kpis

Lean Marketing Podcast: Account-Based-Marketing

Account based marketing (ABM) is a hot topic in B2B marketing. Organizations are investing at a higher rate in ABM to battle competitive market dynamics, deliver value and drive customers through the buyers’ journey.

October 5, 2019

Demand Generation
b2b marketing, inbound marketing, email marketing, demand generation, lead generation, b2b marketing agency, b2b email marketing, b2b marketing kpis

White Glove Approach to Account Based Marketing

Having a solid ABM strategy is critical for marketers to compete in today’s economy. If executed correctly, ABM will achieve 3x better analytics, efficient spending, cross functional collaboration as well as accelerate customer acquisition + drive customer growth, retention and lifetime value. Listen to the podcast to learn how you can develop a white glove ABM program.

March 29, 2019

Demand Generation
b2b marketing, inbound marketing, email marketing, demand generation, lead generation, b2b marketing agency, b2b email marketing, b2b marketing kpis

MarTech: Key Components For World Class Tech Stack

A solid marketing tech stack is complex. Often due to budget constraints and lack of specialized resources, organizations fail to assess, diagnose and implement appropriate tools. However if done correctly, a strong MarTech will optimize omni-channel marketing tactics, provide consistent visibility into KPIs and enhance the buyer's journey. This enhanced journey will drive stronger engagement, which will ultimately drive more leads, stronger pipeline integrity and increase conversion rates.

our thoughts on MARKETING