Your B2B website is a multifaceted tool, responsible for nearly everything from creating brand awareness to promoting thought leadership to hosting all of your engaging content. But, at the end of the day, the main goal for your website is to grow your business through conversions. A website with strong brand, messaging and positioning, user journey with powerful call-to-actions (CTAs) can position your company competitively in your industry.
Demand Generation vs. Lead Generation for B2B Marketing
The terms "demand generation" and "lead generation" get tossed around a lot in business-to-business (B2B) marketing. They're closely related, so it's no surprise that some marketers confuse them or use the phrases interchangeably. We share our view on the differences between the two, why it’s important for marketers to know the difference, and how both can drive results and revenue as part of your marketing strategy.
What Is Customer Marketing? Growth Strategies for Increasing Retention
The first phase of your startup is a success. You created an innovative product and earned the trust of VCs and investors with a strong team behind you eager to get the momentum going. Now it’s time to put your focus on your customers. Learn best strategies to engage, retain and grow your customers.
Effective B2B Selling in a Virtual, Digital-First Age
Business-to-business (B2B) selling, especially to an enterprise audience, is highly driven via relationships. However given the pandemic, most B2B sellers had to pivot and learn how to sell in a digital-first, virtual setting.
Exploring the Buyer's Journey: A Comprehensive Guide
The buyer's journey is a marketing term that refers to the process consumers go through when looking for products and services. At any given stage in the buyer's journey, there are many different considerations and steps they must take before making their final decision.
B2B vs B2C Marketing: 7 Differences Every Marketer Needs to Know
Understanding these differences is essential to achieve a high performing marketing strategy for your startup. Below are the seven crucial differences every marketer should know about B2B vs B2C marketing strategies.
Prioritizing the Right Marketing Channels for Your Startup
We know that a marketing strategy becomes a lot more effective when it is aligned to the sales motion and company objectives – but did you know that selecting the right marketing channels is a crucial part in the overall process? But how do you know which marketing channels to invest in especially as an early stage start up?
Account based marketing (ABM) is a hot topic in B2B marketing. Organizations are investing at a higher rate in ABM to battle competitive market dynamics, deliver value and drive customers through the buyers’ journey.
Account Based Marketing (ABM) Programs That Deliver
Having a solid ABM strategy is critical for marketers to compete in today’s economy. If executed correctly, ABM will achieve 3x better analytics, efficient spending, cross functional collaboration as well as accelerate customer acquisition + drive customer growth, retention and lifetime value. Listen to the podcast to learn how you can develop a white glove ABM program.
MarTech: Key Components For World Class Tech Stack
A solid marketing tech stack is complex. Often due to budget constraints and lack of specialized resources, organizations fail to assess, diagnose and implement appropriate tools. However if done correctly, a strong MarTech will optimize omni-channel marketing tactics, provide consistent visibility into KPIs and enhance the buyer's journey. This enhanced journey will drive stronger engagement, which will ultimately drive more leads, stronger pipeline integrity and increase conversion rates.