The Future of B2B Marketing: 5 Tips For a Human Approach
As technology continues to evolve and customer expectations shift, a more human-centric approach to B2B marketing is emerging as a key strategy for success. We'll explore the future of B2B marketing and share five tips to help you infuse a human touch into your marketing strategy.
I’m Carla Sinfon, Sr. Marketing Operations Manager at Orchid Agency. As we come together to celebrate LatinX Heritage Month, I want to emphasize the importance of taking pride in our heritage and how our unique backgrounds contribute to our distinctiveness in the workplace
These necessary marketing measurements can give your organization the best understanding of whether your marketing strategy is successful or needs to be adjusted. In fact, 37.7% of CMOs say they use marketing analytics in their projects before a decision is made.
So you started a B2B business in today’s digital-first age? Congratulations! As another step in developing your marketing strategy, you’ve got to select the right tools that will help set up your business to drive growth. And, simply put, there are an overwhelming number of marketing tools available. Take a deep breath, we are here to help.
How to Run Effective Daily Marketing Standup Meetings
Running effective daily standups is both an art and a science. In fact, a study shows that after senior executives rethought meeting strategies and approaches, there were notable improvements such as a 42% increase in team collaboration and a 32% increase in the feeling to speak up and express opinions.
Top 6 B2B Marketing Trends to Stay Ahead of in 2023
Although the core marketing B2B principles still apply in 2023, technologies, behaviors, and expectations are changing the game. Here are our top B2B marketing trends to focus on this year and tips on how to incorporate these trends into your marketing strategy for growth.
Benefits of B2B Paid Advertising: Drive More Leads and Conversions
In this blog, we’ll tackle everything about paid advertising including its different options, benefits, and what it would mean for your business should you decide to incorporate paid ads into your B2B marketing strategy.
Why B2B Marketers Rely on Omnichannel Marketing to Win
B2B marketing strategies have drastically changed to adapt to the digital-first world in recent years. More companies are now taking an integrated marketing approach in response to the journey of digital-first buyers.
LatinX Heritage Month Featuring Carla Sinfon, from Orchid Agency
In the spirit of curiosity and celebration, we are highlighting our incredible LatinX team members. Read on for Carla Sinfon’s, Sr. Marketing Operations Manager at Orchid Agency, incredible story of compassion, resilience and inspiration as a Chinese-Peruvian LatinX woman.
What Is Marketing Operations and Why Every Startup Needs It
Marketing operations is a crucial capability for all businesses. However most companies are still struggling with lead scoring, measuring ROI for marketing - in general and per channel - lead flow and accuracy, segmentation, tracking and analytics and more - most companies are still struggling with up-leveling marketing operations function.
Investing in SEO for your brand will boost your presence in relevant search results. SEO is going stronger than ever since most marketing professionals see it as an essential part of their marketing strategy. It guarantees good performance and total success, so it should be a priority.
4 Reasons Why Your Marketing Emails are Going to Spam
If you’re reading this your email open rates may be low or you’re just getting started on your email marketing strategy. Either way, the trickiest part of email marketing can be getting your technical details aligned. You may have the most visually appealing email template with amazing content, but it will be a waste of time and resources if your email is hitting spam.
Why Building a Brand Strategy is Essential for Startups
A powerful brand solves customer issues while creating an emotional connection. Your brand should resonate with your team and your customers. The end result will build lasting loyalty for all parties, which is a goal any startup should strive to achieve.
4 Ways AI Will Change Email Marketing and Automation
AI is perhaps one of the greatest technologies of our time and its potential for marketing is something we shouldn’t ignore. AI in B2B marketing is transforming the way customers interact with businesses.
Startup Marketing: Low-Cost Strategies That Drive Results
In this video, Mariya stresses the importance for startups to take a comprehensive look at marketing, identify appropriate marketing strategies and channels that are aligned to startup size and growth stage, and growth tips to leverage free marketing channels and drive results!
Growth Lever Your Marketing Team Is Not Thinking About
Today business-to-business (B2B) buyers rely less on traditional marketing channels or review boards like G2 crowd, Gartner, and more on their network, friends, and social circles for open, honest, unfiltered and unmonitored advice on purchasing decisions.
Since the pandemic began B2B marketers have made plenty of changes to how they approach their marketing tactics. As the pandemic continues throughout 2021, many have become nimbler and more creative when it comes to engaging with consumers digitally.As of today, B2B marketing has shifted to more web-based tactics to keep up with consumers and provide them with a memorable digital experience. Meaning, if you want to stay competitive, you’re going to need to know the nuances around digital marketing for 2022. Learn more.
B2B Sales and Marketing Strategies To Win More Customers
The last couple of years the lack of in-person interactions and events forced us to pivot to a virtual, digital-first world. While Digital-first has been the way of scaling revenues and customer loyalty for B2C startups, it is now requiring B2B startups to pivot as well, and they are still having a hard time!
5 Must Haves for A Digital-First Sales & Marketing Approach in 2022
Over the last two years, we’ve gone through a lot of changes both personally and professionally. As we head into 2022, and prepare for the new variant Omicron, companies have to adjust their go-to-market approach for a digital-first marketing and sales. Read more.
Key Things to Consider When Making Your First Marketing Hire
Are you ready to hire your first marketer? Debating on if you need a strategist, tactical ninja, someone skilled more in content or product marketing or ads or all of the above? How do you make sure your first marketing hire is set up for success?
Lead with Heart and Vulnerability, Tips from Brene Brown
Current conditions are forcing us to sprint to the intersection of thoughtfulness and decisiveness. We are balancing the natural tension of moving quickly while maintaining an honest and transparent tone with our community. Brene Brown recently sat down to share her stories of resilience and to help us understand how we can lead with transparency and courage amid these uncertain times.
Building Slack: Lessons from Cofounder Cal Henderson
Over the last seven years, Slack has dominated the productivity and communications space. Initially starting off as a tool for startups and small teams, the company quickly scaled its capabilities to serve large, distributed teams. Recently Cal Henderson, Co-Founder and CTO of Slack, sat down to share the original vision, category creation tips and provide a glimpse of what it was like in the first 100 days of shaping Slack. Learn more.
Navigating The Investment Landscape Through Crisis
COVID-19 has been an unprecedented time for our friends, family, employees and businesses. Even though the government passed a $2 trillion stimulus package to assist millions of Americans and companies through this crisis, the challenge remains navigating the current landscape. I sat down with Amit Garg, Managing Partner and Co-founder of Tau Ventures to get a perspective on the current investment landscape and advice for startups on managing through the current crisis. Learn more.
With COVID-19 uncertainty, things are changing fast and we are forced to adapt. Businesses, employees, family and friends - are all figuring out new ways of operating. Thus it's time to pivot to lead with empathy, kindness and compassion and stop cluttering inboxes with promotional marketing campaigns.
A few years ago, I attended an event in which Ed Bastian, CEO of Delta Air Lines described how the company leveraged innovation and leadership to emerge as an industry leader. Learn more about key leadership skills that transformed Delta.
Key Tips to Scale Your Startup from Google's Marketing Exec
Most companies when they think of a brand they think of a look, logo, image, icon or a name. But brand is so much more than that. As companies think about growth, it is important to have a strong brand that resonates with which customers, community, employees and stakeholders.