marketing agency, b2b marketing agency for startups, startup marketing, digital marketing agency, seo marketing, marketing for your business, small business marketing, new business marketing plan, content marketing, email marketing, marketing to small businesses, content marketing management, digital marketing, social media marketing, growth marketing, startups, vc, tech, tech startups

LatinX Heritage Month Featuring Carla Sinfon, from Orchid Agency

Founder of Orchid Agency
Carla Sinfon
October 6, 2022
b2b marketing agency, startup marketing, b2b internet marketing, b2b brand strategy, b2b marketing channels, b2b marketers, effective marketing,  b2b email marketing, startup marketing agency, marketing agency for startups,  demand generation, lead generation, revenue marketing, content marketing, email marketing, lead generation, b2b marketing, agency, marketing, startup marketing, marketing plan

LatinX Heritage Month has arrived, beginning September 15 - October 15. It’s the time to celebrate the achievements, history, and heritage of Hispanic Americans!

In the spirit of curiosity and celebration, we are highlighting our incredible LatinX team members. Read on for Carla Sinfon’s, Sr. Marketing Operations Manager at Orchid Agency,  incredible story of compassion, resilience and inspiration as a Chinese-Peruvian LatinX woman.

Marketing, digital marketing, social media marketing, content marketing, network marketing, marketing mix, marketing funnel, marketing plan, inbound marketing, seo marketing, marketing consultant, internet marketing, internet marketing agency,  marketing strategy, account based marketing, marketing automation, product marketing, digital marketing services, business marketing, what is marketing, b2b marketing, marketing strategies, marketing agencies, what is b2b marketing, business to business marketing, best marketing strategies, best marketing companies, buyer journey, top marketing agencies, strategic marketing plan, b2b marketing strategies, b2b marketing definition, market strategy, b2b content marketing, b2b marketing agency, top marketing companies, startup marketing agency, different marketing strategies, startup marketing, digital marketing, marketing strategy, email marketing, effective marketing strategies, marketing for startups, marketing agency for startups, advertising, effective marketing, marketing plan, marketing channels, marketers, internet marketing, marketing tools, brand strategy, marketing tactics, marketing company, web marketing, marketing campaigns, inbound marketing, b2b digital marketing strategy, marketing platform, startup marketing company, b2b marketing platforms, sales and marketing, b2b marketing plans, b2b marketing planning, business to business digital marketing, best b2b campaigns, b2b performance marketing, business to business content marketing, Orchid Agency, orchid marketing agency, orchid marketing, b2b vs b2c marketing, marketing strategies for small businesses, b2b marketing funnel, b2b marketing examples, marketing strategy consultant, marketing strategies for the business-to-business market, b2b marketing automation, marketing strategy framework, b2b marketing kpis, b2b marketing companies, marketing strategy plan, what is marketing strategy, digital marketing agency, marketing agency, go to market strategy, marketing company, digital marketing company, marketing agency near me, digital agency, social media agency, social media marketing agency, marketing firm, go to market, b2b sales, marketing mix activities, b2b marketing and sales, email marketing agency, orchid agency
Carla enjoying a Peruvian meal with her family.

Can you provide background on your family's Hispanic heritage and what this month means to you?

I’m a proud third-generation Peruvian. My family is a unique blend of Asian, Peruvian, and European heritage. Years ago, my great-grandparents emigrated to Peru from China for agricultural work. My grandparents and parents were brought up with an Asian and Hispanic background and culture, such as language, religion, etc. Growing up with a large family, my parents instilled many family values into my sister and me. The most important value is “family first”. 

For me, LatinX Month is a time to celebrate the culture I grew up with. For a long time, Latina culture has been disregarded as lazy. But now, it’s being recognized more as an asset. Showing care for family above all else! 

This month, I challenge everyone to celebrate the LatinX community. It gives us the opportunity, not only to show what we can do but to celebrate where we come from. Each country has so much to offer, from history to arts to cuisine. 

What professional or personal advice would you give to others of Hispanic heritage?

Don't be embarrassed by having a different set of values than your peers, sometimes a devil's advocate is just what your company needs to find a new solution. Latino culture is so much more than just stereotypes.

Always be confident in your voice and never forget that your background gives you a different perspective that those around you!
Siempre ten confianza en tu propia voz y nunca te olvides que tu cultura te da una perspectiva diferente al resto.

What is the most significant influence on your career so far?

My greatest influence has been my personal beliefs/values and the people I surround myself with. They have encouraged me to continue to learn, stay open-minded, and never lose sight of myself through my career, reminding me how far I've come and how far I have to go. I wouldn't be here without them. 

I had to learn many of the skills I use at work daily. But, being open-minded and always wanting to learn is incredibly important to my job. I work with technology, so it’s constantly evolving and changing.  I also work with big teams, so it’s important that I know and understand what the end goal is.

Anything else you’d like to share?

Yes, just be yourself! Our world is becoming more and more open-minded, and if you're comfortable in your own skin, you'll find others who will accept you for who you are, Latino or not.

For those who learned English as a second language, and use it daily at work, remember that it’s okay if you don’t know every word or understand every single thing. Someone recently told me to think of all the things I’ve already overcome by learning a new language and using it every day! If you can do that, you can keep learning and you shouldn’t be ashamed of trying.  

Wrapping it up!

We’d like to give a huge thank you to Carla for answering these LatinX Heritage month questions with such careful thought. We are very proud of Carla for the challenges she’s overcome to break down barriers in the workplace. Connect with Carla on LinkedIn to continue the conversation.