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IoT Company

We partnered with an IoT company to help drive marketing strategy and execution for various product lines.

b2b marketing agency, b2b content marketing, b2b email marketing

Summary: Marketing Services

We partnered with an IoT company to help drive marketing strategy and execution for various product lines.

Marketing needs:

  • Translate the direction and vision into marketing campaigns and objectives
  • Support new product launches, targeting various consumer industries
  • Create house of messages for various product lines
  • Support new brand ideation projects for existing products
  • Account-based marketing and sales campaigns
  • Report weekly  all KPIs mutually defined as important
  • Continually innovate ways to reach marketing and sales goals despite roadblocks
Confidential IoT company , B2B marketing services for startups, startup marketing
IoT company, startup that was acquired by Top 10 semiconductor company

Before:

  • Some brand consistency
  • Some value messaging
  • Minimal sales enablement collateral
  • Minimal sales engagement across key accounts

After:

  • Brand - support creation project for new business unit within a parent company
  • Messaging -software product marketing, messaging, positioning for SaaS offerings
  • Messaging - develop and manage execution value messaging across website, content assets, etc. for IoT  clients
  • Campaigns - virtual tradeshows and event planning, management and execution
  • PR - develop speaking proposals for thought leadership engagements
  • PR - create and shoot external videos that promote the culture of the company
  • Email marketing - develop and execute campaigns to drive top-of-the-funnel leads
  • Social media marketing - across various channels
  • Demand generation to net new customers - across email, events, partner marketing, etc.
  • Sales enablement - product collateral including decks, product page refresh for website, etc.
  • Results:  +$100K in revenue within 6 months of partnering together