IoT Company

We partnered with an IoT company to help drive marketing strategy and execution for various product lines.

Summary: Marketing Services

We partnered with an IoT company to help drive marketing strategy and execution for various product lines.

Marketing needs:

  • Translate the CEO direction and vision into marketing campaigns and objectives
  • Support new product launches, targeting various consumer industries
  • Account-based marketing and sales campaigns
  • Report weekly to the CEO on all KPIs mutually defined as important
  • Continually innovate ways to reach marketing and sales goals despite roadblocks
Confidential IoT company
IoT company, startup that was acquired by a giant semiconductor company

Before:

  • Website and Hubspot instance
  • Some brand consistency
  • Some value messaging
  • Minimal sales enablement collateral
  • Minimal sales engagement across key accounts

After:

  • Brand creation project - for new business unit within the parent company
  • Software product marketing, messaging, positioning for SaaS offerings
  • Value messaging across website, content assets, etc. for enterprise clients
  • Virtual tradeshow and event management and campaigns
  • Speaking proposals for thought leadership engagements
  • Email marketing campaigns to drive top-of-the-funnel leads
  • Social media marketing across LinkedIn, Twitter, and other channels
  • Demand generation to net new customers - across email, events, partner marketing, etc.
  • Sales enablement decks, product page refresh for website, etc.
  • Closed +$100K in revenue within 6 months of partnering together
our lovely work done in years