our work done in years

IoT Company

We partnered with an IoT company to help drive marketing strategy and execution for various product lines.

b2b marketing agency, b2b content marketing, b2b email marketing

Summary: Marketing Services

We partnered with an IoT company to help drive marketing strategy and execution for various product lines.

Marketing needs:

  • Translate the direction and vision into marketing campaigns and objectives
  • Support new product launches, targeting various consumer industries
  • Create house of messages for various product lines
  • Support new brand ideation projects for existing products
  • Account-based marketing and sales campaigns
  • Report weekly  all KPIs mutually defined as important
  • Continually innovate ways to reach marketing and sales goals despite roadblocks
Confidential IoT company , B2B marketing services for startups, startup marketing
IoT company, startup that was acquired by Top 10 semiconductor company

Before:

  • Some brand consistency
  • Some value messaging
  • Minimal sales enablement collateral
  • Minimal sales engagement across key accounts

After:

  • Brand - support creation project for new business unit within a parent company
  • Messaging -software product marketing, messaging, positioning for SaaS offerings
  • Messaging - develop and manage execution value messaging across website, content assets, etc. for IoT  clients
  • Campaigns - virtual tradeshows and event planning, management and execution
  • PR - develop speaking proposals for thought leadership engagements
  • PR - create and shoot external videos that promote the culture of the company
  • Email marketing - develop and execute campaigns to drive top-of-the-funnel leads
  • Social media marketing - across various channels
  • Demand generation to net new customers - across email, events, partner marketing, etc.
  • Sales enablement - product collateral including decks, product page refresh for website, etc.
  • Results:  +$100K in revenue within 6 months of partnering together

Vice President of Engineering at IoT Company:

We've partnered with Mariya for a full scope of marketing services in order to increase brand awareness and drive demand generation. By partnering closely with various cross-functional leaders, Mariya launched several new demand campaigns for multiple product lines across various marketing channels including email, paid advertisement, virtual events and website. Additionally she up-leveled our sales enablement content and drove various PR initiatives (i.e. speaking proposals for industry events and created a corporate video) to increase brand awareness, which generated hundreds of thousands in revenue and multiple new clients for our business.