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We partnered with ZiphyCare to drive engagement with customers, prospects and investors communities across all of the major social media platforms including LinkedIn, Facebook and Instagram.

b2b marketing agency, b2b content marketing, b2b email marketing

Summary: Social Media Marketing Strategy and Plan

We partnered with ZiphyCare to provide strategic marketing and social media services. A growing part of ZiphyCare's portfolio is our at-home Evaluation, Management, and Emergency Room Diversion Program, delivering superior patient care for the most clinically complex patients, while dramatically reducing costs for Medicare, Medicare Advantage, and other insurance providers.

ZiphyCare's marketing needs:

  • Translate the CEO & founders' direction and vision into social media marketing campaigns and objectives.
  • Define the design vision for social media posts
  • Develop messaging and positioning to drive engagement across various social media channel
  • Expand brand awareness and deepen ZiphyCare's brand footprint
  • Report weekly to the CEO on plan, execution of posts, etc.

Key Contributions:

  • Social media strategy and marketing plan
  • Social media messaging and positioning
  • Execute with graphic designers to drive 10x more posts with +250% average increase in engagement

Rada Sumareva, DDS, ZiphyCare's CEO:

"We've partnered with Mariya to lead our social media marketing strategy to increase brand awareness and engagement with our customers, investors and our community. As a result of our partnership, ZiphyCare's social media engagement increased by an average of +250% ."