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Why Building a Brand Strategy is Essential for Startups

Founder of Orchid Agency
Marissa Lodato
June 8, 2022
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Building a brand strategy can elevate your startup from ordinary to stand out from the competition and so much more. 

Brand power is human connection. A powerful brand solves customer issues while creating an emotional connection. Your brand should resonate with your team and your customers. The end result will build lasting loyalty for all parties, which is a goal any startup should strive to achieve. 

Here are the reasons why building a brand strategy is essential for your startup.

Builds a trusted relationship

With a solid brand strategy, you will be able to communicate more clearly and consistently with your customers. Your brand should align with your beliefs and values. It’s a fact that people trust brands that have similar values to their own. 

According to smallbizgenius, 56% of customers stay loyal to brands that “get them.” The bottom line is, building trust within customers is key to long-term business success. 

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Sets your business apart from the competition

Today, B2B buyers are slammed with messages from the competition on a regular basis. To stand out in such a crowded market it’s important to find your differentiator. Your product might not have the cheapest price point in the market, but your customer experience and value soar way above the competition, and that speaks volumes about your brand.

Improves employee morale and retention 

Your brand provides a focal point as your team works towards goals and objectives. It’s a fact that happy employees are more productive. When you create a brand that your employees believe in, it not only will improve morale, but increase employee retention, and attract new talent. 

A recent study from CareerArc found that 82% of people consider the company’s brand and reputation before applying for a job. That said if your brand is unstable it will likely trickle down to negatively impact your team as well as future employees.

Accelerates growth for your company

Finally, the biggest goal for any new startup is driving growth! As we experience the dawn of the new informed buyer, it’s never been more important to build a brand strategy. Your brand strategy can create value around your products to earn customer business. For more about growth, here are 5 must-haves to accelerate your startup. 

Developing your own brand strategy

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Your brand strategy can be one of the most valuable assets for your startup. Here are some tips to get you on the right track:

  1. Conduct market research- Thoroughly understand your buyer persona, target market, and competition.
  2. Create your strategy- Define your brand, values, and mission.
  3. Establish brand identity- Create logos, style, and visuals to bring your brand to life.
  4. Start your brand awareness campaign- Implement your brand strategy to create awareness through email, social media, and more.

A solid brand strategy can sound overwhelming, but it’s definitely achievable. We are here to help. 

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Marissa Lodato

Marketing Manager at Orchid Agency
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