White Glove Approach to Account Based Marketing
Having a solid ABM strategy is critical for marketers to compete in today’s economy. In order for companies to be successful they must make a cultural shift to deepen alignment between sales + marketing and leverage business strategy to guide ABM strategy + platform. If executed correctly, ABM will achieve 3x better analytics, efficient spending, cross functional collaboration as well as accelerate customer acquisition + drive customer growth, retention and lifetime value.
- How does Mariya define account-based marketing?
- How does Mariya handle personalized messages per account as a marketer?
- Why is the traditional marketing funnel upside down?
- She talks about omni-channel marketing.
- What are the core pieces a company needs to have in place for account-based marketing?
- What elements allow a company to enhance their ABM strategy?
- The best customer is the one you already have.
- What are some of the challenges that Mariya is looking to overcome?
- What are some of her favorite resources?