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Account Based Marketing (ABM) Programs That Deliver

Founder of Orchid Agency
Mariya Finkelshteyn
October 5, 2019
b2b marketing agency, startup marketing, b2b internet marketing, b2b brand strategy, b2b marketing channels, b2b marketers, effective marketing, b2b email marketing, startup marketing agency, marketing agency for startups, demand generation, lead generation, revenue marketing, content marketing, email marketing, lead generation, b2b marketing, agency, marketing, startup marketing, marketing plan

Having a solid ABM strategy is critical for marketers to compete in today’s economy. In order for companies to be successful they must  make a cultural shift to deepen alignment between sales + marketing and  leverage business strategy to guide ABM strategy + platform. If executed correctly, ABM will achieve 3x better analytics, efficient spending, cross functional collaboration as well as accelerate customer acquisition + drive customer growth, retention and lifetime value.

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Listen to the full podcast for key takeaways:

  • How does Mariya define account-based marketing?
  • How does Mariya handle personalized messages per account as a marketer? 
  • Why is the traditional marketing funnel upside down?
  • She talks about omni-channel marketing. 
  • What are the core pieces a company needs to have in place for account-based marketing?
  • What elements allow a company to enhance their ABM strategy?
  • The best customer is the one you already have.
  • What are some of the challenges that Mariya is looking to overcome? 
  • What are some of her favorite resources?
b2b marketing strategies, email marketing agency, marketing agency near me

Mariya Finkelshteyn

Founder and CEO at Orchid Agency
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