Orchid Agency Blog: All posts by Mariya Finkelshteyn

Accelerating Growth: Prioritizing the Right Marketing Channels for Your Startup

We know that a marketing strategy becomes a lot more effective when it is aligned to the sales motion and company objectives – but did you know that selecting the right marketing channels is a crucial part in the overall process? But how do you know which marketing channels to invest in especially as an early stage start up?

Marketing Strategy

Key Things to Consider When Making Your First Marketing Hire

Are you ready to hire your first marketer? Debating on if you need a strategist, tactical ninja, someone skilled more in content or product marketing or ads or all of the above? How do you make sure your first marketing hire is set up for success?

Marketing Strategy

Top 10 Marketing Mistakes Startups Make and How to Avoid Them

Launching a startup is hard. You have to find a co-founder, build a team, look for investors, and join an accelerator program to get the business off the ground. All of these are tough decisions that need to be made on top of building an amazing and differentiated product, for a specific audience, with clear value to help your business grow. we surveyed more than 50 founders and CEOs to identify 10 of the most common marketing errors that startups tend to make during their earliest stages.

Leadership

Brene Brown's Tips to Lead with Transparency and Vulnerability

Current conditions are forcing us to sprint to the intersection of thoughtfulness and decisiveness. We are balancing the natural tension of moving quickly while maintaining an honest and transparent tone with our community. Brene Brown recently sat down to share her stories of resilience and to help us understand how we can lead with transparency and courage amid these uncertain times.

Growth Marketing

Building Slack - Lessons Learned from Co Founder Cal Henderson

Over the last seven years, Slack has dominated the productivity and communications space. Initially starting off as a tool for startups and small teams, the company quickly scaled its capabilities to serve large, distributed teams. Recently Cal Henderson, Co-Founder and CTO of Slack, sat down to share the original vision, category creation tips and provide a glimpse of what it was like in the first 100 days of shaping Slack. Learn more.

Leadership

Navigating The Investment Landscape Through Crisis

COVID-19 has been an unprecedented time for our friends, family, employees and businesses. Even though the government passed a $2 trillion stimulus package to assist millions of Americans and companies through this crisis, the challenge remains navigating the current landscape. I sat down with Amit Garg, Managing Partner and Co-founder of Tau Ventures to get a perspective on the current investment landscape and advice for startups on managing through the current crisis. Learn more.

Leadership

Mark Cuban's Resilience Tips for Startups

With COVID-19 uncertainty, things are changing fast and we are forced to adapt. Businesses, employees, family and friends - are all figuring out new ways of operating. Thus it's time to pivot to lead with empathy, kindness and compassion and stop cluttering inboxes with promotional marketing campaigns.

Leadership

Leadership with Ed Bastian, CEO of Delta

A few years ago, I attended an event in which Ed Bastian, CEO of Delta Air Lines described how the company leveraged innovation and leadership to emerge as an industry leader. Learn more about key leadership skills that transformed Delta.

Growth Marketing

Lean Marketing Podcast: Account-Based-Marketing

Account based marketing (ABM) is a hot topic in B2B marketing. Organizations are investing at a higher rate in ABM to battle competitive market dynamics, deliver value and drive customers through the buyers’ journey. This podcast covers the key areas of ABM for marketers to consider to drive a successful business outcome. ‍

Growth Marketing

Fireside Chat with Marvin Chow of Google

Most companies when they think of a brand they think of a look, logo, image, icon or a name with the primary goal of sticking that logo and/or name on their website, Linkedin profile or email signature. But brand is so much more than that. As companies think about growth, it is important to have a strong brand that resonates with which customers, community, employees and stakeholders.

Growth Marketing

White Glove Approach to Account Based Marketing

Having a solid ABM strategy is critical for marketers to compete in today’s economy. If executed correctly, ABM will achieve 3x better analytics, efficient spending, cross functional collaboration as well as accelerate customer acquisition + drive customer growth, retention and lifetime value. Listen to the podcast to learn how you can develop a white glove ABM program.

Systems & Analytics

MarTech: Key Components For World Class Tech Stack

A solid marketing tech stack is complex. Often due to budget constraints and lack of specialized resources, organizations fail to assess, diagnose and implement appropriate tools. However if done correctly, a strong MarTech will optimize omni-channel marketing tactics, provide consistent visibility into KPIs and enhance the buyer's journey. This enhanced journey will drive stronger engagement, which will ultimately drive more leads, stronger pipeline integrity and increase conversion rates.

Content Marketing

TeXchange Panel: Content Marketing

We all heard the same, cliche saying “content is king” and while the trends of demand generation, growth marketing, account-based marketing have dominated in the last couple of years the basis for those trends remains the same - you need great content to drive results. Read on for 4 must haves for engaging content.