Founder and Marketing Strategiest at Orchid Agency
In the last 2 years, COVID restrictions and lack of in-person interaction made us all pivot to a virtual, digital-first world. While Digital-first has been the way of scaling revenues and customer loyalty for B2C startups, it is now requiring B2B startups to pivot as well, and they are still having a hard time!
The first phase of your startup is a success. You created an innovative product and earned the trust of VCs and investors with a strong team behind you eager to get the momentum going. Now it’s time to put your focus on your customers. Learn best strategies to engage, retain and grow your customers.
Business-to-business (B2B) selling, especially to an enterprise audience, is highly driven via relationships. However given the pandemic, most B2B sellers had to pivot and learn how to sell in a digital-first, virtual setting.
The buyer's journey is a marketing term that refers to the process consumers go through when looking for products and services. At any given stage in the buyer's journey, there are many different considerations and steps they must take before making their final decision.
Understanding these differences is essential to achieve a high performing marketing strategy for your startup. Below are the seven crucial differences every marketer should know about B2B vs B2C marketing strategies.
Any business requires content marketing—be it product name, positioning to website, email marketing, press releases, and sales collateral. In order to run a successful business-to-business (B2B) startup, you must have a strong and reliable B2B content marketing strategy. Read on for more
Email is still one of the top performing marketing channels for engagement . Increasing email engagement can be easy with these 5 fool-proof tactics that you can do with a small marketing team.
Over the last 16 months, we’ve worked with over 30 seed-stage startups, and we noticed one thing their marketing have in common—they all need better nurture campaigns.
Startup companies can benefit greatly from prioritizing internal marketing to increase employee retention and engagement.
We know that a marketing strategy becomes a lot more effective when it is aligned to the sales motion and company objectives – but did you know that selecting the right marketing channels is a crucial part in the overall process? But how do you know which marketing channels to invest in especially as an early stage start up?
Are you ready to hire your first marketer? Debating on if you need a strategist, tactical ninja, someone skilled more in content or product marketing or ads or all of the above? How do you make sure your first marketing hire is set up for success?
Launching a startup is hard. We surveyed more than 50 founders and CEOs to identify 10 of the most common marketing errors that startups tend to make during their earliest stages.
Current conditions are forcing us to sprint to the intersection of thoughtfulness and decisiveness. We are balancing the natural tension of moving quickly while maintaining an honest and transparent tone with our community. Brene Brown recently sat down to share her stories of resilience and to help us understand how we can lead with transparency and courage amid these uncertain times.
Over the last seven years, Slack has dominated the productivity and communications space. Initially starting off as a tool for startups and small teams, the company quickly scaled its capabilities to serve large, distributed teams. Recently Cal Henderson, Co-Founder and CTO of Slack, sat down to share the original vision, category creation tips and provide a glimpse of what it was like in the first 100 days of shaping Slack. Learn more.
COVID-19 has been an unprecedented time for our friends, family, employees and businesses. Even though the government passed a $2 trillion stimulus package to assist millions of Americans and companies through this crisis, the challenge remains navigating the current landscape. I sat down with Amit Garg, Managing Partner and Co-founder of Tau Ventures to get a perspective on the current investment landscape and advice for startups on managing through the current crisis. Learn more.
With COVID-19 uncertainty, things are changing fast and we are forced to adapt. Businesses, employees, family and friends - are all figuring out new ways of operating. Thus it's time to pivot to lead with empathy, kindness and compassion and stop cluttering inboxes with promotional marketing campaigns.
A few years ago, I attended an event in which Ed Bastian, CEO of Delta Air Lines described how the company leveraged innovation and leadership to emerge as an industry leader. Learn more about key leadership skills that transformed Delta.
Account based marketing (ABM) is a hot topic in B2B marketing. Organizations are investing at a higher rate in ABM to battle competitive market dynamics, deliver value and drive customers through the buyers’ journey.
Most companies when they think of a brand they think of a look, logo, image, icon or a name. But brand is so much more than that. As companies think about growth, it is important to have a strong brand that resonates with which customers, community, employees and stakeholders.
Having a solid ABM strategy is critical for marketers to compete in today’s economy. If executed correctly, ABM will achieve 3x better analytics, efficient spending, cross functional collaboration as well as accelerate customer acquisition + drive customer growth, retention and lifetime value. Listen to the podcast to learn how you can develop a white glove ABM program.
A solid marketing tech stack is complex. Often due to budget constraints and lack of specialized resources, organizations fail to assess, diagnose and implement appropriate tools. However if done correctly, a strong MarTech will optimize omni-channel marketing tactics, provide consistent visibility into KPIs and enhance the buyer's journey. This enhanced journey will drive stronger engagement, which will ultimately drive more leads, stronger pipeline integrity and increase conversion rates.
We all heard the same, cliche saying “content is king” and while the trends of demand generation, growth marketing, account-based marketing have dominated in the last couple of years the basis for those trends remains the same - you need great content to drive results. Read on for 4 must haves for engaging content.