All posts by Mariya Finkelshteyn

July 1, 2021

Exploring the Buyer's Journey: A Comprehensive Guide

The buyer's journey is a marketing term that refers to the process consumers go through when looking for products and services. At any given stage in the buyer's journey, there are many different considerations and steps they must take before making their final decision.

June 29, 2021

B2B vs B2C Marketing: 7 Differences Every Marketer Needs to Know

Understanding these differences is essential to achieve a high performing marketing strategy for your startup. Below are the seven crucial differences every marketer should know about B2B vs B2C marketing strategies.

June 23, 2021

Comprehensive Guide to B2B Content Marketing for Startups

Any business requires content marketing⁠—be it product name, positioning to website, email marketing, press releases, and sales collateral. In order to run a successful business-to-business (B2B) startup, you must have a strong and reliable B2B content marketing strategy. Read on for more

June 14, 2021

5 Tips to Increase Email Engagement That Actually Work

Email is still one of the top performing marketing channels for engagement . Increasing email engagement can be easy with these 5 fool-proof tactics that you can do with a small marketing team.

June 10, 2021

Guide to Building A Successful Lead Nurture Campaign For Your Startup

Over the last 16 months, we’ve worked with over 30 seed-stage startups, and we noticed one thing their marketing have in common—they all need better nurture campaigns.

May 25, 2021

The Power of Internal Marketing: Real Reasons Why People Join Startups

Startup companies can benefit greatly from prioritizing internal marketing to increase employee retention and engagement.

May 5, 2021

Prioritizing the Right Marketing Channels for Your Startup

We know that a marketing strategy becomes a lot more effective when it is aligned to the sales motion and company objectives – but did you know that selecting the right marketing channels is a crucial part in the overall process? But how do you know which marketing channels to invest in especially as an early stage start up?

April 19, 2021

Key Things to Consider When Making Your First Marketing Hire

Are you ready to hire your first marketer? Debating on if you need a strategist, tactical ninja, someone skilled more in content or product marketing or ads or all of the above? How do you make sure your first marketing hire is set up for success?

March 7, 2021

Top 10 Marketing Mistakes Startups Make and How to Avoid Them

Launching a startup is hard. We surveyed more than 50 founders and CEOs to identify 10 of the most common marketing errors that startups tend to make during their earliest stages.

May 18, 2020

Brene Brown's Tips to Lead with Vulnerability

Current conditions are forcing us to sprint to the intersection of thoughtfulness and decisiveness. We are balancing the natural tension of moving quickly while maintaining an honest and transparent tone with our community. Brene Brown recently sat down to share her stories of resilience and to help us understand how we can lead with transparency and courage amid these uncertain times.

April 30, 2020

Building Slack: Lessons from Cofounder Cal Henderson

Over the last seven years, Slack has dominated the productivity and communications space. Initially starting off as a tool for startups and small teams, the company quickly scaled its capabilities to serve large, distributed teams. Recently Cal Henderson, Co-Founder and CTO of Slack, sat down to share the original vision, category creation tips and provide a glimpse of what it was like in the first 100 days of shaping Slack. Learn more.

April 21, 2020

Navigating The Investment Landscape Through Crisis

COVID-19 has been an unprecedented time for our friends, family, employees and businesses. Even though the government passed a $2 trillion stimulus package to assist millions of Americans and companies through this crisis, the challenge remains navigating the current landscape. I sat down with Amit Garg, Managing Partner and Co-founder of Tau Ventures to get a perspective on the current investment landscape and advice for startups on managing through the current crisis. Learn more.

April 13, 2020

Mark Cuban's Resilience Tips for Startups

With COVID-19 uncertainty, things are changing fast and we are forced to adapt. Businesses, employees, family and friends - are all figuring out new ways of operating. Thus it's time to pivot to lead with empathy, kindness and compassion and stop cluttering inboxes with promotional marketing campaigns.

March 2, 2020

Leadership with Ed Bastian, CEO of Delta

A few years ago, I attended an event in which Ed Bastian, CEO of Delta Air Lines described how the company leveraged innovation and leadership to emerge as an industry leader. Learn more about key leadership skills that transformed Delta.

January 15, 2020

Lean Marketing Podcast: Account-Based-Marketing

Account based marketing (ABM) is a hot topic in B2B marketing. Organizations are investing at a higher rate in ABM to battle competitive market dynamics, deliver value and drive customers through the buyers’ journey.

November 20, 2019

Fireside Chat with Marvin Chow of Google

Most companies when they think of a brand they think of a look, logo, image, icon or a name. But brand is so much more than that. As companies think about growth, it is important to have a strong brand that resonates with which customers, community, employees and stakeholders.

October 5, 2019

White Glove Approach to Account Based Marketing

Having a solid ABM strategy is critical for marketers to compete in today’s economy. If executed correctly, ABM will achieve 3x better analytics, efficient spending, cross functional collaboration as well as accelerate customer acquisition + drive customer growth, retention and lifetime value. Listen to the podcast to learn how you can develop a white glove ABM program.

March 29, 2019

MarTech: Key Components For World Class Tech Stack

A solid marketing tech stack is complex. Often due to budget constraints and lack of specialized resources, organizations fail to assess, diagnose and implement appropriate tools. However if done correctly, a strong MarTech will optimize omni-channel marketing tactics, provide consistent visibility into KPIs and enhance the buyer's journey. This enhanced journey will drive stronger engagement, which will ultimately drive more leads, stronger pipeline integrity and increase conversion rates.

September 15, 2017

TeXchange Panel: Content Marketing

We all heard the same, cliche saying “content is king” and while the trends of demand generation, growth marketing, account-based marketing have dominated in the last couple of years the basis for those trends remains the same - you need great content to drive results. Read on for 4 must haves for engaging content.

Mariya Finkelshteyn